![]() Weapons of influence and for you to do this effectively, you must know how ![]() Prey to these tactics, you need to marshal strategies to combat the forces of the Shirking away from the arduous task of thinking, aids the people who knows howīest to wield the weapons of influence for their own best interests- selling of So, it is this affinity to our shortcuts and Patterns and hence once a method has been arrived at to tackle each of thoseĮvents, we happily rely on those and take decisions quickly without resorting Seemingly cheaper cloth, which is what the salesman actually wanted to sell.Įvents human encounter in his/her day-to-day life largely falls under similar He has no intention of selling, greater are the chances for you to buy the ![]() Our's is explained through the Contrast principle, where if a salesman shows youĪ cloth of cheaper value immediately after the one which is highly expensive, which Illustration as to how we easily fall prey to such auto-pilot response mode of ![]() Robert pinpoints to the six weapons of influence- Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, Scarcity- which propels us in making such automated decisions without application of mind. ![]() So, the natural question is, why does our mind behave in a way that is not in our best interests, at times. ![]()
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